Founder’s Words
In 2014, i started my micro roastery in Sydney, i had the motivation to promote high quality coffee and having Indonesia as the main origin that will feature in my shop. In 2015, i had the opportunity to source one of the finest coffee in the world that is a Toraja Coffee produced by PT Toarco Jaya. This was my first ‘pure’ coffee experience, witnessing a complete vertical integration, coffee total quality management and sustainability model in farm level.
Exposed to such inspiring journey, it led me further to other world class coffee like Java Frinsa Estate, Solok Radjo cooperative and Kerinci Highland cooperatives. All in which become our selected coffee partners to represent the world standard for the most consistent and the highest of quality coffee in world.
My MISSION is to promote Indonesian coffee worldwide and to continue my exploration of sourcing coffee beyond Indonesia. For this present moment, I would like to invite everyone who loves coffee and quality, to start exploring our coffee selection through our website and have a fun online coffee shopping experience.